Our story is about people who find beauty in simplicity. Simple is not about being plain. It is about being grounded, sophisticated and true to oneself. Away from distractions and focused on the things that are truly important in life. With this mindset we are committed to creating timepieces that represent elegance and minimalism. Timepieces that aspire to be part of people who are conscious about their style. A CLUSE watch brings the best out of your look and completes your outfit. CLUSE is there not only to indicate time, but to define your best moments and captivate attention in all simplicity.
The two founders were looking for a name that would sound beautiful, but also reflect a bit the French element they decided to put into the brand. CLUSE was a name that they thought would sound familiar, especially to a French audience, but also is short and easy to remember. Little fact: Cluses is also a small town located in in southeastern France, that has a long history of watch making!