Sandra Lusmägi

location_on Finland


Strategy Project management Leadership Asia business area Entrepreneurship Public speaking Startups Business Development Marketing Marketing strategy Digital marketing Teamwork Team Leadership Sales Human Resources Management Talent Acquisition Recruitment Employer Branding

About me

I am an entrepreneur and global citizen - lived in Estonia, Finland and Hong Kong. Passionate about connecting the best talent with amazing job opportunities across the globe. On a mission to help people create a life where they can combine adventures with professional development.


Traveling, reading, fitness training (half-marathon running, cycling, gym, powerlifting). In love with the digital world and its possibilities. Exploring the wonderful complexities of the Fourth Industrial Revolution in my blog.

Fun fact

I'm constantly making up new words, I have pretty much created my own language. To make things even more interesting, I mix Estonian, Finnish and English to my speech - I think my friends find it amusing (and a little confusing)!

Work experience

Founder & CEO 2017 – Ongoing

Wanderwork is the marketplace for students and recent grads to find internships and exciting job opportunities anywhere in the world.

FCR Media AS
Various roles 2007-08 – 2013-08

FCR Media AS is a digital media agency. Started working there after high school as a customer service agent, then became a team leader in the call center. Later worked as an assistant in the design department as an executive assistant to the Sales Director.

Turbiini Startup Accelerator
Project Management Trainee 15.12.2015 – 30.05.2016



Lingnan University (Hong Kong)
International Business Bachelor's Degree 2015 – 2015

Had the privilege to live and study in Hong Kong, the prominent international financial centre of the world for a semester as an exchange student. Major in finance and minor behavioral economics.

Metropolia Business School
International Business and Logistics Bachelor's Degree 2013 – 2016

A highly competitive degree in the best University of Applied Sciences level business education in Finland, taught 100% in English.

Volunteer work

Entrance Exams Tutor at Metropolia Business School
2014 – 2014

Assisted administrative staff with the selection of new degree students in April 2014. Evaluated candidates' performance and adaptability in different situations throughout the exam and provided candidates with information and support.

Peer Tutor at Metropolia Business School
2014 – 2014

Tutoring freshman students of Metropolia Business School. My responsibilities were helping them in their studies and integration to the academic and social life of Metropolia and Finland. I had a pleasure to work with people around the world which helped me develop intercultural skills. Gained teamwork, leadership and event organizing experiences.


Publication in Exploring Strategy: Text and Cases. 11th Edition. Pearson.

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. I was the co-author of a case study for the entrepreneurship and innovation chapter.

Bachelor's Thesis: Understanding China's Renminbi Strategy: The Two-track Road to Internationalization

Online access:

Equivalency in International Project Management Certification (first level of the IPMA international standards) and International Management (third level)

Integrated Project management course, Metropolia Business School, 5/5 grade (excellent)

Asian business expert diploma by Avaintulos Oy (Key Results Ltd)

Avaitulos Oy courses, including: Asia-Pacific as a Business Area, Business in China, Sourcing from Asia and Human and Environmental Challenges of Asia-Pacific (worth 20 ECTS)


- Estonian at native or bilingual proficiency

- English at native or bilingual proficiency

- Finnish at limited working proficiency

- Russian at limited working proficiency